How Will You Curate Your Content?
Blog articles, reviews, copy and “lorem ipsum” filler content is another specialty we provide to our clients. Baycentric can create relevant, unique and search engine-loving content to fill those empty website pages. When creating the filler content for your website, Baycentric won’t forget about “content curation”. It’s a very important factor when considering how, when, and where your website content will be accessible. Baycentric may consider creating resource pages on your site, manually-created collections of posts. These pages can increase your conversion rates, grow your subscriber list, and ultimately increase your bottom line or spread your message and help you achieve whatever goals you have for the website.
The WordPress Blog Page
By default, a WordPress site’s home page is a “blog” front page. If desired, you can create 2 or more new pages (probably titled Home and Blog) and then go to WordPress’ Reading Settings and setup a static front page and a dedicated blog page.
Whether you choose to have your front page as a static page or as the default “blog posts” front page, your blog page will display a list of your most recent posts in reverse chronological order. Your WordPress Reading Settings allow you to control a few display options, like the number of posts to show and whether to show the full text or a summary/excerpt.
Sticky Posts

Sticky Posts (sometimes called Featured Posts) override the reverse chronological order of the blog page and stay at the top of the blog.
For example, if there are 5 posts dated January 7, February 3, March 10, March 20, and April 17, they would be displayed in the order of 5, 4, 3, 2, 1. But if we made February’s post sticky (post #2), the blog posts page would display them in this order: 2, 5, 4, 3, 1.
Making a post sticky (see screenshot) is a great way to bridge the gap between long-lived Pages and time-dependent Posts. However, it can be easy to forget to “unstick” sticky posts. That’s why I like the Scheduled Post Unstick plugin.
Note: Custom post types don’t support “stickiness”, although some plugins may enable this feature.
Dynamically Created Pages
As you’ve no doubt noticed by now, WordPress displays similar posts together in dynamically-generated pages. These pages are called Archives or Archive Pages or Archive Indexes. Dynamically generating pages with like-kind content is one of the main benefits of using any content management system. Author pages are actually archives just like category and tag archives. I described those archives before this section so that you’d get the hang of “archives” if you’re brand new to WordPress.
In summary, WordPress has a lot of ways to display content dynamically. Some WordPress themes have distinct styling for every scenario, like category archives looking substantially different from tag archives, for whatever reason. If not, the archive for categories and tags would look the same but display different content.
WordPress is a well known, open source content management system that powers many different types of websites. If you’re looking for a SEO-friendly system for your business, here are Baycentric’s top 8 reasons why WordPress will benefit your website.
- Content Management
At its core, WordPress is a versatile content management system that provides you with many different ways to manage your content. You can easily update your blog posts and pages without needing technical knowledge. - User Friendly
WordPress makes it simple for anyone to log in and immediately understand how to use the system. WordPress has a low learning curve that allows you to quickly deploy your website! - Search Engine Optimization
- WordPress has many features built-in, such as permalinks, which provide an immediate SEO benefit. SEO plugins are also available to further enhance these features.
- Frequent Updates
The WordPress creator, Automattic, releases updates, security patches and bug fixes on a regular basis. New features are constantly being added to the system. - Theme Selection
WordPress has countless free and paid theme options to customize the look and feel of your site. We have developers that are well versed in the WordPress platform, giving you many choices for custom designs. - Plugins
Thousands of plugins are available for the WordPress platform, making it easy to enhance the default features of your WordPress site. The most common plugins are used for twitter feeds, contact forms and newsletter subscriptions. - Flexibility
WordPress can be used for websites beyond a standard blog. The templating system also works well for business, magazine, portfolio, and landing sites. - Third-Party Application Support
Many different third-party companies create ways for their API to interface with the WordPress platform. These add-ons extend the basic WordPress features and can transform it into a full-fledged store, by adding payment processors or extending the gallery features.