What is a “Responsive” Website?
A “Responsive” or “Mobile-Friendly” Website is a single website that adapts to the device of each unique visitor, whether desktop, smartphone, or tablet. A responsive website will dynamically re-size or rearrange its content and imagery for a variety of different screen sizes in order to ensure the website content is visible and easy to use on any device.
Why should I use Responsive Website Design?
- Rapidly growing mobile device usage – Mobile web usage is growing at an extremely rapid rate, with no sign of decline. Statistically, 79% more consumers access the web through a mobile device or tablet than from a standard desktop PC. Any website that is not optimized for mobile device usage stands the potential to leave an enormous amount of opportunity and business on the table. A responsive design for your website guarantees that any viewer, mobile or not, can access, view and navigate through your site easily.
- Rank higher in mobile search results – Responsive website design is the preferred option when it comes to making your site both mobile and search engine friendly. By providing a single, dynamic version of your website to both desktop and mobile visitors, you make it easier for search engines to understand and display your website content.
- Responsive Web Design Reduces Bounce Rate – Popular search engines such as Bing or Google like to see that your visitors actually spend more than a second or two while navigating through your website. A responsive website that works on all platforms and devices will maximize your opportunity to engage with your users for longer than a site that is poorly presented and difficult to read or navigate.
- Download speeds – a properly optimized responsive site, will minimize the download time on each platform. The site will load quicker and the overall user experience will be improved. Optimizing a site for mobile use includes reviewing the page loading speed, reviewing the design so that the site can be scrolled easily with key messages clearly communicated.
- A Single Website to Build and Update – Responsive web design allows you the freedom to build and update just one site instead of spending time on multiple versions of the same site. This increases web development efficiency and ensures a consistent brand experience. Utilizing a single HTML decreases the amount of time spent on future updates to the website and provides greater control over your brand, message, and user experience.