Strategy
Research & Discovery
Background details
Vision & Values
Target Personas
Stakeholder insights
Creative
Naming
Logo development
Graphics standards
Verify function
Messaging Framework
![branding-timeline-crop](https://baycentric.com/wp-content/uploads/2018/07/branding-timeline-crop.png)
Understanding
Background details
Vision & Values
Target Personas
Stakeholder insights
Strategy
Story &Personality
Market Opportunities
Positioning & messaging
Creative brief development