Category Archives: Blog
Posted on September 24, 2014 in Blog, Case Studies by Baycentric
Duane of Franek Laser & Fab Systems came to us with a desire to update his company site and make it easy for customers to find the products they were looking for. Because it had been so long since their site was updated, it didn’t include features that today are essential.
We updated their custom site to a WordPress site; they can now update and manage their own site and ensure that it always looks fresh with updated information and products.
The pages on the site load much faster now than before.
Some of the specific features we added include:
- New homepage with a list of featured products and easy-to-see pictures
- Gallery pages that displays pictures of machines created in the past for customers
- Call-to-action sidebar so customers can easily discover how to reach Franek Laser
- Contact form & page
- Easy-to-use way to download a brochure
- Rotating testimonials at the bottom of each page
We organized the pages, product photos and specs to ensure that each page had a great layout; this makes it easier to read and to navigate through them.
Visit Franek Laser’s Website
If your site is outdated and in need of a fresh look, contact us at Baycentric today!
Posted on June 23, 2014 in Blog, Case Studies by Baycentric
Arrow Acoustics had a great looking site when it was designed years ago. But over time the site had started to look a little outdated and the family-owned acoustic installation company from the Bay Area knew it was time for a change.
They came to us asking for an updated, clean and sleek look for their new site.
We created a modern design for their new site, making it easy to navigate and giving it a welcome feel for visitors.
Some of the updates we made include:
- Updating the site from a custom hand-coded version to WordPress, which will allow Arrow Acoustics to manage their own pages easily
- Adding a large homepage slider with gorgeous images of previously installed work
- Easy navigation
- Easy-to-find links to social media sites on the top and bottom footers of each page
- Creating a call to action — a “request a bid” form added to each page
- Search capabilities
- Adding rotating testimonials
- Freshening up the layout on the suppliers page
- Adding a “contact us” page with a form and map to location
We think that the new Arrow Acoustics website is bright and energetic with a modern look that well compliments the work this company does.
View Arrow Acoustics Website
Do you need a fresh look for your website? Contact us at Baycentric today!
Posted on June 3, 2014 in Blog by Baycentric
When Stephanie Johnson of Zephyr Real Estate came to us a few years ago, we designed a hand coded website for her. This year she asked us to make her site look more modern and to add elements that would help attract her ideal real estate clients.
We updated the website platform from hand coded to an easy-to-manage WordPress website that includes important elements of a great website:
- Calls to action including newsletter sign-up and contact us form
- Links to social media accounts
- Rotating client testimonials
- Instagram posts photos automatically to the blog
- Sleek, modern homepage slider with rotating photos
- Added a Featured Properties page, mortgage and rent as you own calculators
- Explore San Francisco feature added where users can learn more about local communities
- Contact form with site map
- A Blog where her clients could easily view her latest’s blog posts
The redesigned website offers more to users and helps set Stephanie apart from other real estate agents. It’s a win-win.
View Stephanie Johnson’s Website
If your website needs to be refreshed, give our team at Baycentric a call!
Posted on July 19, 2012 in Blog, Uncategorized by Baycentric
If your website doesn’t have a content management system, you are missing out on one of the greatest pieces of your overall web presence. A CMS can reduce costs, help you optimize your site and give you the freedom to make changes that work for you.
First, let’s define our terms. A content management system (or CMS) is a system that allows you to do a number of things. A CMS can:
- Allow a number of people to contribute to and share stored data on your website
- Allow a number of people to add or edit content and reduce duplicate input
- Improve overall communication among the system’s users (you can control who has access to it)
The best reason for a CMS, however, is that you can add or update content when you want to, not when a web designer is available to do the work for you.
Here are three reasons why you should consider adding a CMS.
- Save money. Before a CMS, you would call or email your web designer when you need something updated or fixed. They might update a photo gallery for you or do something as small as fix a spelling error. These tiny fixes result in a bill to you. If you have your website on a CMS, you can make these changes when you need to and in cost-saving fashion. Your web designer avoids little bits of unchallenging work and you avoid the bill.
- Optimize your site. If search engine optimization is important to you (and we know it should be), having a CMS can help you to optimize your site much better. You can add content more frequently, which is a happy moment for Google, and you can update photos and other elements of your site often as well. These are all prized by Google.
- Gain some freedom. When you have your site built on a CMS platform, you can make tiny changes on your own. You don’t have to try and explain to your web designer via a phone call or email what you want and hope that it gets done to your vision. Instead, you can hop on when the time suits you and make the changes yourself. Best of all, you can do this anytime, whether you’re at your lake home on vacation or sitting on your couch in front of the television.
Making this change doesn’t have to be difficult or painful and the benefits are substantial. If you would like to learn more about the benefits of a content management system for your own site, contact us at Baycentric to schedule a free consultation.
Posted on June 11, 2012 in Blog by Baycentric
Imagine having a cell phone or mobile device that cannot get online.
Imagine a computer than cannot get on the internet.
Imagine a world without WiFi.
The internet becomes a hot commodity in a sort of apocalyptic adventure…in real life.
If these scenarios sound like science fiction, keep reading.
The internet is running out of space. Having been created in 1973 and launched in 1983 as an experiment, the internet wasn’t designed to be a worldwide sensation. In fact the people behind the first versions weren’t sure how much space it needed; what if the internet is a fad? Turns out they were wrong about it being a fad.
Turns out they were wrong about 4.3 billion internet addresses being enough to sustain internet usage. While it may have been enough space in 1973 or 1983, by 1996 the world needed 340 trillion trillion trillion internet addresses – yes that’s three trillions or 340 plus 10 to a really big power. That STILL wasn’t enough IP addresses to support the growth.
IP addresses are finite like phone numbers so the internet has experienced upgrades through the years.
On June 6, 2012 Google and their internet partners launched IPv6 which will allow for the internet to continue expansion around the globe…at least for now.
Posted on May 1, 2012 in Blog, Uncategorized by Baycentric
With thousands of websites competing for our attention, it’s important that those striving to have a great website make it stand out. There are many things you can do to make your website more readable, more interesting and more likely to provide real value to the visitor.
Here are 10 tips for improving your website.
1. Increase the “scanability” of your pages
In general, most of us scan websites. We have short attention spans and we want information quickly. If you want visitors to stay on your website, you want to make it easy to scan. Use numbers, bullets and other design elements that keep the copy easy to read and easy to scan. In general, readers love lists and similar elements that quickly and easily draw the eye across the page.
2. Keep your copy concise
Make the first few words of each page really count, or you can lose readers quickly. Also, use a journalism technique called “inverted pyramid”, which places the most important information at the top of an article and less important information lower in the article.
3. Stress benefits
People head to your website to see what you can do for them. Stress what you offer that is beneficial to them. Do this in an easy-to-read way that is concise and easy to scan and you have a winner of a website!
4. Keep links descriptive
In general, don’t provide a one-word link or a hyperlink on a word that has little meaning to the reader. Readers want to know where they will be taken, so be as descriptive as possible when creating links. There’s no need to be wordy, but be generous enough with the information that the reader knows where he or she is going.
5. Add a search option and always link to home
If your readers don’t know where they are going or how to find what they are looking for, they will look for a search feature. Give them one so they can type in what they are looking for and find it. To that end, have your logo on each page of your website and make sure that it links to home. If readers get confused or off track, they know they can always click on the logo and go “home” to start all over again.
6. Make meaningful page titles
This is no time to be esoteric. Make page names that mean something to you and to the reader. Simple titles like “services” and “about us” are sufficient and will serve your website’s purpose well.
7. Play the “above the fold” game
Newspapers know well the value of putting the most valuable copy “above the fold” of the newspaper. Often people don’t turn the paper over to see what’s below the fold, but they will read everything above the fold. Use this technique by putting your most valuable copy at the top of your pages, or above the point where people will need to scroll to keep reading.
8. Use visual elements strategically
People like graphs, pictures and other elements that help to add value to content and make it easier to read. Stay away from stock photos, however, as some studies have shown that people place little stock in them. But good photos, graphs and visuals that educate and inform are always welcome and add great value to the readability of your pages.
9. Provide a consistent message
Think about style. That is, do you want to capitalize certain words that tie to your product or industry? If so, create a style that readers can come to expect. They will know that word or phrase will always be capitalized. It’s important, however, that you consistently do this. As well, read through all copy on your web pages carefully and make sure that the overall message and style is consistent from page to page, even if different writers created different pages.
10. Look at it like a visitor
Sometimes we get so wrapped up in our own projects that we forget that others are looking at them, too. Leave the backend of your site now and then and look at it the way a visitor sees it. Would you continue reading? Would you want to know more about your product or service? Would you ask for more information, purchase a product or call to make an appointment?
Improving your website is really about simple fixes that add to the overall look and readability of the site. Even without technical knowledge, these are changes that anyone can make. The benefit of making the changes will likely be more than worth the effort.
Posted on January 25, 2012 in Blog by Baycentric
WordPress is a well known, open source content management system that powers many different types of websites. If you’re looking for a SEO-friendly system for your business, here are the top 8 reasons why WordPress will benefit your website.
1. Content Management
At its core, WordPress is a versatile content management system that provides you with many different ways to manage your content. You can easily update your blog posts and pages without needing technical knowledge.
2. User Friendly
WordPress makes it simple for anyone to log in and immediately understand how to use the system. WordPress has a low learning curve that allows you to quickly deploy your website!
3. Search Engine Optimization
WordPress has many features built-in, such as permalinks, which provide an immediate SEO benefit. SEO plugins are also available to further enhance these features.
4. Frequent Updates
The WordPress creator, Automattic, releases updates, security patches and bug fixes on a regular basis. New features are constantly being added to the system.
5. Theme Selection
Even if you have never designed your own website before, WordPress has countless free and paid theme options to customize the look and feel of your site. Website developers are typically well versed in the WordPress platform, giving you many choices for custom designs.
Thousands of plugins are available for the WordPress platform, making it easy to enhance the default features of your WordPress site. The most common plugins are used for twitter feeds, contact forms and newsletter subscriptions.
WordPress can be used for websites beyond a standard blog. The templating system also works well for business, magazine, portfolio, and landing sites.
8. Third-Party Application Support
Many different third-party companies create ways for their API to interface with the WordPress platform. These add-ons extend the basic WordPress features and can transform it into a full-fledged store, by adding payment processors or extending the gallery features.
Don’t have time to set up your own WordPress site? Don’t worry our experienced team is happy to help, contact Baycentric today to get started.
Posted on January 15, 2012 in Blog by Baycentric
Baycentric would like to publically state that we strongly oppose the SOPA & PIPA (HR3261 & S968) bills that are currently being debated in congress. SOPA/PIPA authors and supporters insist the purpose for these bills is to prevent internet piracy. Yet with strict censorship rules along with copyright regulations, they are trying to take full control of our public internet. These bills are a threat to the freedom of the internet and are a giant step in the wrong direction. We are opposed to any legislation that silences freedom of speech, restricts innovation, and prevents the open sharing of information on the internet.
What is SOPA & PIPA?
Companies that also strongly oppose SOPA & PIPA
Let Congress know you OPPOSE H.R. 3261 “Stop Online Piracy Act” (SOPA) and S. 968 “Protect IP Act” (PIPA):
Learn more about SOPA, Protect IP (PIPA), and Internet Blacklisting:
Posted on January 4, 2012 in Blog by Baycentric
As many of us know, emailing marketing can be a tediously time consuming yet necessary task that often requires some help, which is why there are a whole bunch of reasons to go bananas for the evolution of MailChimp! Here are the top five.
Ease of Use – You do not have to be a programming guru or hold a design degree to consistently deliver a professional and appealing appearance with MailChimp because given its numerous user friendly features and do-it-yourself tools, publishing your content has never been simpler.
Options – From pre-designed to customizable templates, your newsletters are sure to make an impact on your target market. When your almost endless options are applied appropriately, things may swing your way whether you are new to the worldwide zoo or an experienced worldwide web adventurer.
Social Tags – You can also use the application programming interface to sync your client databases and shopping carts courtesy of MailChimp and its current connections with websites such as facebook, PayPal, and twitter, as well as several other popular and preferred sites.
Pricing – Although a regular membership is “Forever Free” for sending up to 12,000 emails a month to a limit of 2,000 subscribers, there are some special features that you can only get by having a paid monthly account. These include Delivery Doctor, Inbox Inspector, Time Warp, Social Pro, Auto responders, and Simple Transactional Service.
Security – You don’t have to worry about any predatory problems in the potentially dangerous jungle that is the internet. The implementation of the latest online privacy policies and programs will ensure that your personal and professional information is respected as expected and also fully protected.
So please don’t monkey around with your email marketing, give MailChimp a try.
Posted on December 22, 2011 in Blog by Baycentric
Also known as Search Engine Optimization, has become a popular tool for bloggers and website makers alike, but what exactly is SEO? Search engines work off specific keywords. When a person enters “cakes” into the search bar, Google recognizes websites that contain this keyword and compile a list of searches that are relevant to the keyword the person originally searched for. That being said, a website that doesn’t utilize keywords will not come up on the list – not a good thing for companies that need to be found online.
Traffic, Traffic, Traffic - Though traffic on the road is a bad thing, internet traffic, especially heavy traffic, is a very good thing for a website suffering from it. Specific keywords that are integrated into websites content can drive more traffic to its site than a website that does not utilize those keywords. Sites that are based on e-commerce business rely heavily on internet traffic. Without internet traffic their site and therefore their company, will not get the client exposure needed in order to make money.
Effective, Non-Intrusive Marketing - People hear the term “marketing” and are instantly turned off. In the world of SEO, marketing is an entirely different ordeal. Customers are already searching voluntarily for your website based on specific keywords; therefore they are looking for your business instead of your business marketing to uninterested customers. By having an effective SEO campaign, you can ensure that more customers who are interested in your type of business actually find your business – this means more customers actually utilizing your service than those accidentally stumbling upon your site.
Build More Followers - Since people searching for your site are doing so voluntarily, you have a higher chance of developing more followers, more loyal customers and more visitors because they are already searching for your site in the first place.
How Do I Effectively Utilize SEO? - One issue is effectively utilizing SEO. Many individuals and companies have a great SEO campaign, but a poor website. Before creating a strong SEO campaign, make sure you follow a few expert tips on how to use it effectively for the best results:
- Create a quality domain that offers real products, real advice and is a real business for customers to find.
- Utilize unique content within your website. Websites that have drab, boring or regurgitated content might have great SEO to gain the attention of visitors, but not have good enough content to keep those visitors on their site long enough to make a purchase.
- Make sure the keywords you utilize are actually relevant to your company, products and overall mission. Therefore an accounting firm should not focus heavily on banking, business, etc. unless they specifically offer those services within their accounting service.
Companies that effectively use SEO will find that their website has higher traffic, more customers and even higher revenue than sites that do not – all of which mean a more successful site and business in the end.